Privredni izveštaj - Biznis plan / Economic Report - A Business Plan
četvrtak decembar 14, 2017
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Biznis plan sa dušom

Privredni izveštaj / Economic Report - ZORAN JANKOVIĆ
Gradonačelnik Ljubljane / Major of Ljubljana

Zoran JankovićU biznis je ušao namerno, na mesto gradonačelnika stigao slučajno. Osluškivao je potrebe grada i građana, sve to pretvorio u predizborni program koji je više ličio na poslovni plan i... pobedio. Kažu da su za njegov pobednički duh, „krivi“ srpsko poreklo i slovenačko vaspitanje. Danas je ponosan na promene, dobru saradnju sa gradonačelnicima iz regiona, stalno povećanje broja turista, a kao omiljena mesta na koja bi rado poveo goste iz inostranstva, izdvaja Ljubljanski zamak, pluća grada - park Tivoli, obnovljene trgove i ulice, deo uz reku Ljubljanicu. Za Zorana Jankovića, Ljubljana je mala, živahna i... najlepša na svetu.

Gradonačelnik Ljubljane postali ste gotovo slučajno. Brzo ste primetili da se gradska uprava vodi kao i svaka druga firma.

Kada sam odlučio da se kandidujem na izborima za gradonačelnika Ljubljane kao nezavisni kandidat, nakon što su me smenili sa funkcije predsednika uprave Merkatora, nisam uopšte znao kakav je posao gradonačelnika. Sa svega pet osoba krenuli smo u kampanju. Otvorili smo kancelariju u centru grada, gde smo se svakodnevno susretali sa građanima i pitali ih šta im u gradu nedostaje. Na osnovu toga nastao je predizborni program, kao za firmu − sa vizijom, strategijom i ciljevima rada. Na prvim izborima dobio sam 63% glasova u prvom krugu, a sličan rezultat ponovio sam i nakon četiri godine, 2010. godine, kada sam osvojio 65% glasova. Nakon toga su bili izbori 2012. godine, sa osvojenih 61% glasova. Posebno je važno to da je Lista Zorana Jankovića dobila većinu u gradskoj skupštini. Tokom svih ovih godina, uočio sam da nema bitne razlike u načinu na koji se vodi gradska uprava u odnosu na upravljanje prethodnom firmom, Merkatorom. U gradu je glavni cilj zadovoljstvo građana, u firmi su to bili zadovoljni kupci; i jednima i drugima treba pružiti najbolje usluge. Zato je nužno da su i zaposleni zadovoljni.

Da li ste zadovoljni onim sto ste postigli tokom Vaših mandata?

Puno je važnije jesu li radom zadovoljni oni zbog kojih smo ovde, naši građani. Ponosan sam što imam pored sebe najbolju ekipu saradnika, zajedno smo postigli čak i ono što se na početku činilo nemogućim, a sve sa namerom da podignemo kvalitet života. Kada sam počeo sa mandatom gradonačelnika, razmišljao sam kako bi Ljubljana morala biti kombinacija Beča po organizovanosti i Barselone po načinu života. Danas je dovoljno reći samo Ljubljana. U ovih sedam godina, grad je doživeo bitne promene i uveren sam da se Ljubljana može upoređivati sa bilo kojom metropolom Evrope. Četiri osnovne odlike našeg grada jesu: čistoća, zelene površine, osećaj sigurnosti, gostoljubivost.

Koliko je teško, u lošoj globalnoj ekonomskoj situaciji voditi grad?

Bez obzira na lošu ekonomsku situaciju, grad nije posustao u svom razvoju. Baš naprotiv, u tom smo vremenu izveli i veće investicije, kao što su, recimo, izgradnja novog fudbalskog stadiona i dvorane, u toku je projekat za preradu smeća za celu regiju, obnovili smo infrastrukturu u različitim delovima grada, uredili smo nove zelene površine, te se danas možemo pohvaliti sa skoro 40 hektara novih parkova... Kada sam postao gradonačelnik, čak 32% Ljubljane bilo je bez kanalizacije, sada smo taj procenat smanjili na 16%, a za dve godine doći ćemo na čak manje od pet posto. U ovih sedam godina mog mandata, izveli smo preko 700 većih i manjih projekata, a u ovoj i idućoj godini planiramo još dodatnih 132, u vrednosti od oko 400 miliona evra.

(Nastavak teksta u štampanom izdanju)

 

A Business Plan With Soul

He became businessman on purpose and city major by chance. He listened to the needs of the city and its citizens, transforming everything into a pre-electoral program, which rather looked like a business plan... and he won. People say that his Serbian origin and his Slovenian education are “guilty” for his winner’s spirit. Nowadays he is proud of the changes, the good collaboration with city majors from the region, the constant increase in the number of tourists and of the favorite places of foreign visitors, including the Ljubljana Castle, Tivoli Park, which is the lungs of the city, the renovated squares and streets and the neighborhood along the Ljubljanica river. For Zoran Janković, Ljubljana is small, lively and... the most beautiful city in the world.

You became major of Ljubljana almost by chance. You realized fast that the city must be administrated just as any other company.

I decided to run for major of Ljubljana as an independent candidate, after I was replaced as president of the administrative board of Mercator, but back then I had no idea of how the work of city major looked like. I began the campaign with the help of five people. We opened an office downtown, where we met with citizens everyday and asked them what was missing in town. Based on that information, we developed a pre-electoral program, just as if did it for a company – with vision, strategy and goals. At the first elections I obtained 63% of the votes during the first round. I obtained a similar result four years later, in 2010, when I got 65% of the votes, while in the next elections of 2012 I obtained 61%. It is particularly important that Zoran Janković’s list obtained the majority in the City Council. During the last years I have found out that there are not any significant differences between the way I administrate the city administration and the way I administrated my former company, Mercator. In the city, the main concern is the satisfaction of citizens, while in a company clients are those that must be satisfied. It is important to offer the best services to both categories and for that reason also employees must be satisfied.

Are you satisfied with your achievements during your term in office?

Much more important is whether our citizens are satisfied or not. I am proud to have the best team of collaborators, because together we have achieved what seemed impossible, everything with the intention of raising the quality of life. When I began my term in office, I thought that Ljubljana should resemble Vienna from the standpoint of organization and Barcelona by its way of life. Now it is enough to say “Ljubljana”. During these seven years we have had very important changes and I am sure that Ljubljana can be compared to any European metropolis. The four main characteristics of our city are: cleanness, green surfaces, feeling of safety and hospitality.

How difficult is it to administrate a city in the context of a bad global economy?

Regardless of the bad economic situation, the city has not stopped developing. On the contrary, we keep making made larger and larger investments, such as the building of a new football stadium and hall or the project of processing waste from the whole region, which is currently under way. We renovated the infrastructure of several parts of the city and arranged new green surfaces, so that nowadays we can boast about almost 40 ha of new parks... When I was elected as City Major, 32% of Ljubljana had no sewerage. We have succeeded to reduce those figures to 16% and in two years, they will be less than 5%. During the seven years I have been in office, we have implemented over 700 larger and smaller projects and next year we are planning to implement 132 more, with a total value of around 400 million EUR.

(Continue reading more in printed edition)

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